Full stream service from VIP Clientele Essay Example | Topics and Well Written Essays - 2000 words

Full stream service from VIP Clientele - Essay Example An input, process and output model is established. Quality service and standards, test marketing, social marketing, key personnel involvement and competitive analysis are among the key aspects that are analysed in the model. A critical appraisal of the airline service provider is done by comparisons from other service providers. Business Process Model Review A well designed business process model should encompass the relationship of the entire processes as a whole to integrate the overall goal of value for the customer’s money. Value proposition section depicts the intended methods of services to be provided for the target market (see figure 1). VIP clientele are dispersed all over the world with an emphasis on the developed continents. Radical changes in this proposition are seen in the model. The intended goal of this proposition is to become leaders in providing full stream services in the airline industries. This has not been practiced before therefore, the introduction of the same will cause a shift in profits patterns from other airline competitors. Leasing of airplanes as well as rental of planes is a radical change in the airline industry. Focus has been in the past of private jet purchases but not rental or even on leasing terms. The door to door services is a radical change in this process. ... New airplanes will not be designed in this case. The business model will encompass the existing marketing strategies as an incremental change for the intended airline business. Technology has been developed in e-marketing which helps in marketing strategies. Catering during the flight will be done by already established high class caterers. The full stream services in the airline business will integrate the various aspects of high class services as a whole to achieve the target market. The preliminary stages in the design of the business model called for a thorough research of the airline industry. Gaps in the services were identified as high oil prices which will devolve to wiping out low costs air tickets in the coming years. A further analysis shows that safety during flight is at the core of any customer’s choice of airline service provider. In light of this, we deduced that customers need value in the flight services. Hiring or leasing a plane at ones comfort is the way f orward, ensuring high class services are provided from the beginning to the end. Door to door service is a deduced solution since the existing airlines do not offer such to customers. The innovation of this new business model is towards the customer’s experience before, during and after arrival of a flight. Customers are having fears of lack of safety in the pre-existing services. This will be counteracted by individualized services e.g. lease or rent of a plane, a cab for efficiency and effectiveness of the entire flight experience. High oil prices will cause high costs for travelling in the airline industry. The business model is market driven as a shift from highly priced and crowded airlines will be experienced to safe and specialized flight services. Existing technology

International Marketing Management Master Assignment

International Marketing Management Master - Assignment Example We employed the triangulation method to check the consistency of the data set in the available literature, by conducting random interviews with at least 10 cellular phone users ranging in age from 7 to 18. From the critical analysis of the relevant literature and the one-on-one interviews, we drew the conclusion that: 1) parents generally influence the youth's purchasing decisions at an early age, and young people begin to make such decisions only upon earning their own money; 2) the SWOT-and-PESTLE approach popularized in UK is useful in international marketing, 3) the youth are partial to mobile phones with state-of-the-art features, 4) branding and product differentiation are key to success, and 5) the firm must go out of its way to understand the dynamics of other cultures. In assessing the potential for a successful incursion into the international market, this report examines the international marketing environment and the challenges it is likely to impose upon the resources, corporate structure and culture of a European telecommunications firm apparently embarking on business globalization for the first time. Consequently, the study covers the areas relevant to this specialized marketing activity, including the strategies appropriate for homebred firms that have decided to go international, the choice of markets that are easier and less costly to penetrate in terms of cultural barriers, and what entry modes are advisable for a certain country or region. Section 2, which is the body of the paper, also evaluates the options on whether to standardize the mobile phone primed for international marketing, or differentiate and adapt it to the characteristics of the particular target market. More important, it provides a demographic profile of the youth mar ket as to consumer tastes and preferences, purchasing decisions, buying motivations and peer influences. To collect these data, 10 young people aged 7 to 18 who carry mobile phones around were interviewed, and asked the relevant questions. The conclusion in Section 3 and the recommendations laid out in Section 4 are based on these person-to-person interviews, as well as the critical analysis of selected literature on international marketing management. 2. Findings, Analysis & Discussion The decision of Company-A to go out of its home base in Western Europe and locate a production plant in Malaysia for the mobile phone venture is by itself a well-taken international marketing strategy. Compared to Europe, Malaysia is a lower wage area and manufacturing the mobile phone project in this part of the world would enable Company-A to cut on production costs. The firm can then sell the phone in rich markets for bigger profit (Jones, 1999). A firm is considered ripe for an international venture when it has cultivated exchange relationships with individuals or organizations beyond its national boundaries. The decision to do business overseas is usually influenced either by the domestic or global